A blog’s success depends on ongoing effort and the way it is nurtured. However, there are a few things that can be done to ensure it generates an interest in visitors right from the first day.
By the time you have your blog ready to be launched, it helps if the following things are in place:
Quality content – The minimum content you should have on your blog, if you want your first visitors to find it interesting is at least five blog posts. Nobody would like visiting a blog with nothing much on it.  There should be enough interesting content to entice visitors to come back again. If they encounter a blog with a single post, they would read it and forget about it, with no reason to visit your blog again.
Blog directory listing – Once your blog has enough content, gaining exposure helps build a following and readership. Besides doing the needful like having friendly titles and descriptions, the basic link building for blogs begins with listing them in blog directories, like Blogged, Bloggeries, Blog Catalog, Globe of Blogs and Technorati. Good link juice is a pre-requisite for a successful blog.
Blog URL in email signature – If you are in the habit of writing emails and have good connections in your friends circle, family, and other contacts, use the blog URL in your email signature.
Comments on the blog – We all know that to have comments on the blog, it takes visitors. But if you understand the psychology of a visitor, you will know that blogs with comments give a sense of confidence to the visitor. An active blog leads to more activity. Get some comments from family and friends and make them seem original.
Paid advertising – Even if you plan on using free promotional methods, it helps initially to divert some traffic to your blog, even if you have to pay a little for it. For example, Stumble Upon traffic is cheap and works wonders.
Press Release – Of course this depends on the type of blog you own. If you feel what you will be selling or producing through your blog is news worthy, publish a few press releases. There are plenty of free and paid Press Release sites online you can use to get the word around.
But before you launch your blog, make sure the blog is created as perfectly as possible. The blogging platform you choose makes a world of difference. You can use a hosted WordPress blog or use a free blogging platform. Think long-term when choosing a blogging platform, as it may become difficult to shift from a free platform to a hosted one once you’re established.
On-page SEO should be taken care of. Offer email subscription and RSS, install analytics, and pay attention to the language you use on your blog.
Outreach from the first day is extremely important to be able to establish your name and brand online. Announcing your launch on other social media profiles helps get initial traffic to your blog. Other things like forum participation, guest posting should also be part of your promotion in the initial stages of launching your blog.
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